PROJECT OVERVIEW
In 2022, MRN launched the AT&T Fan Zone experience, a prominent interactive activation for both Club America & the Seleccion Nacional soccer teams at Estadio Azteca in Mexico City.
Attendees are immersed in a unique brand experience, where interactive activities put them at the heart of their favorite teams.
WHAT WE DID.
Golazo: In this digital experience, participants competed simultaneously, demonstrating their soccer skills at one of the biggest stadiums in the world. The objective: to score the most goals in 60 seconds. Players stood in front of a display and motion capture LIDAR technology, using their legs to kick the ball and score. Participants who scored the most goals won.
Rueda de Prensa: Participants mimic a press-interview, demonstrating their passion for their favorite team by answering a question about the match they’re attending. Participants enter an interactive video booth where they share their testimonial. The video is sent with the participants, ready to be shared on their favorite social media channels.
Fan Cam: In this interactive experience, participants enjoy taking a 180-degree boomerang photo using their imagination and making the funniest poses with a bright background illuminated with neon colors related to the brand and soccer.
