PROJECT OVERVIEW
The MRN Agency was retained by SoftwareONE to support their goal premier sponsorship of the SAP Conference by developing a content strategy and producing the panel event. The MRN Agency identified the event’s moderator, an expert in cloud based technology out of Silicon Valley, who led a panel discussion between SoftwareOne tech and engineering specialist based in Sydney and Melbourne Australia. SAP’s first virtual conference comprised of a MRN Agency produced 15 minute video that was prerecorded to mimic a simulcast live discussion.
WHAT WE DID.
The MRN Agency developed a custom QR code where event attendees could reach out to panelist directly. This was also used as a networking contact sharing tool. In addition to the pre-produced content package, MRN was responsible for the scenic design, speaker coaching, talk track curation, and managing multiple content teams on an international scope.
RESULTS.
Overall the ROI resulting from this project yielded +108%.
