PROJECT OVERVIEW
The MRN Agency is the leader in producing highly interactive and fully customized virtual and hybrid events tailored to fit any budget and scope. MRN has taken a B2C approach for our B2B technology clients looking to deliver bespoke experiences in a world inundated with ordinary. Our data-driven programming is centered around an expert in the topic at hand coupled with memorable premiums that leave a lasting brand impression. The heartbeat of our events is the genuine connections we foster between target audiences and the brand.
WHAT WE DID.
Understanding the business challenges our tech clients faced among a global pandemic, our agency was challenged with creating bespoke experiences that would authentically connect Nutanix with their target audiences without the ability to meet in person. MRN developed an “experience in a box” campaign in which attendees are shipped a curated kit that includes the essentials they’ll need to have a truly “hands on” experience. The MRN Agency has supported tech giants such as Nutanix, AT&T, Lenovo, HP, Edge Solutions, JTEK Data Solutions, eGroup, and Qumulo. Example virtual experiences include Mastery of Whiskey and Ice, Ultimate Survivor Challenge, Battle of the Pizzas, Holiday Gift Exchange, Coffee College, Hands on Heat, and Brisket University.
RESULTS
After implementing more than 600+ virtual events, our tech clients have seen post-event engagement with their prospects increase by more than 33% and a 70% increase in event attendance. Going beyond a passive experience, expertly curated programming leaves attendees focused and engaged not because they have to, but because they want to, averaging 80% camera on.
